Commercial opportunity matrix
Horizontal: share of the classified 2026 audience. Vertical: commercial under-index, measured as audience share minus revenue share. Dots sized by 2026 revenue; click to inspect.
NICHE / UNDER-MONETISED
SCALE / UNDER-MONETISED
NICHE / HIGH YIELD
SCALE / HIGH YIELD
← Smaller audience share | Larger audience share →
These quadrants are descriptive, not automatic investment recommendations. Unmatched taxonomy categories are excluded.
Segment drilldown
Commercial share vs audience share
2027 prioritisation worksheet
Click a row to inspect. Change the audience multiplier to model proportional 2027 registrations; revenue remains at the 2026 baseline. This is not a sales forecast.
| Segment | 2026 registrations | 2027 scenario | 2026 revenue | 2025 revenue | 2026 buyers | Audience share | Revenue share | Index |
|---|
Strategic overlays and suggested commercial plays
These are hypotheses for 2027 product development, not revenue estimates or subsegment-level conclusions from the aggregate audience dataset.
Data definitions and limitations
Sales: 2025–2026 Sales By Product workbook, using recorded deal Grand Total. Audience: 2026 Audience Explorer's nine published registration taxonomy groups (6,780 classified registrations; full audience dataset reports 7,077 total registrations). These are registrations, not confirmed attendees. Sales prefixes mapped as TV/DC, TV/NRG, TV/IT, SP/DC, SP/NRG, AEC, PFS, IND. 2026 revenue in TV/NW and Unclassified ($355,625) cannot be reliably assigned to a matching audience group and is excluded from share calculations; 2025 unmatched revenue also excluded. Enterprise End-user has no directly matching sales prefix; zero here means no matched revenue, NOT proof of zero enterprise-related sponsorship. Revenue share is calculated on matched categories only. Buyer count is distinct case-normalised sales account names, not verified parent entities. Audience and buyers are different populations, so the index is directional, not a causal measure of willingness to pay. Crosswalk and classifications should be validated before budgeting. The audience growth multiplier scales registrations uniformly and does not change the relative shares or imply a revenue forecast.